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    The National Wildlife Federation

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    Kids & Family

    When families connect with the outdoors, they're doing more than strengthening bonds with one another—they're forming lasting bonds with our natural world. Through products, programs, and other experiences, the National Wildlife Federation creates ways for kids and families to experience nature and become empowered stewards of our environment.

    Three children laughing in a field

    Connecting Kids and Nature


    The National Wildlife Federation has connected children and youth with nature for decades, helping parents and educators find new ways to engage kids outside.

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    Ranger Rick Kids


    Explore fun games, contests, and activities for parents and kids to do together.

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    Father reading Ranger Rick magazine to daughter
    Young man wearing a Ranger Rick Shirt on a snowy mountain

    Ranger Rick Store


    Ranger Rick's magazines, books, and other nature-themed products engage kids and offer new, fun ways for the whole family to discover and enjoy the great outdoors.

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    About Ranger Rick


    The National Wildlife Federation's friendly raccoon character has been helping children and families connect with nature for more than 50 years.

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    Drawing of Ranger Rick

    Where We Work

    More than one-third of U.S. fish and wildlife species are at risk of extinction in the coming decades. We're on the ground in seven regions across the country, collaborating with 53 state and territory affiliates to reverse the crisis and ensure wildlife thrive.

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    Regional Centers and Affiliates